Cookies and privacy policy

  1. What is a cookie?

A cookie is a small data file that collects digital footprints about you when you move online. Cookies are stored on your computer, tablet or smartphone when you visit our website. A distinction is made between first- and third-party cookies. First-party cookies are placed by Flowlow, where third-party cookies are placed by one of Flowlow's partners. Some cookies are necessary for the website to function optimally. Other cookies help us e.g. with getting an overview of your visit to the website, so that we can continuously optimize and target the website to your needs and interests. Cookies remember e.g. what you have put in a possible shopping basket, whether you have previously visited the page, whether you are logged in and which language you would like to be displayed on the website. Overall, cookies are thus used as part of our service to display content that is as relevant as possible to you.

  1. For what purposes do we use cookies?

To clarify which cookies we use, we have categorized them in our Cookie Declaration below, so that you can make an informed decision about your choice of cookies. We have categorized our cookies into:

Necessary: ​​cookies that help make the website usable by enabling the basic functions such as navigation on the page.

Functional (personalised): cookies that make it possible to store information that changes the way the website looks or behaves, e.g. your interest history.

Static: cookies that help us understand how you as a user use the website.

Marketing: cookies used to collect information about visitors across websites. The purpose of this collection is to show ads that are relevant and engaging to you based on the information the cookie collects.

  1. What information do we process about you?

When you have given consent for us to place a cookie on your device, we process the information we receive via the cookie in question. Depending on your cookie preferences, we may process the following personal data about you:

Technical information about your computer, tablet or mobile phone

Your IP address

Your geographic location

Your behavior on this and other cross-channel websites

Your interests and search history

Information about transactions

4. How do I delete cookies?

If you want to delete cookies that have already been placed on your device, you can do this by following the link below, which shows you how to change the individual browser's settings:

Internet Explorer

Mozilla Firefox

Google Chrome



Flash cookies



Windows 7

If you use several browsers or devices, you must be aware that the action must be carried out in each individual browser or on each individual device. Remember that you always have the right to have your personal data deleted at Flowlow. You do this by writing to

5. On what basis do we process your personal data?

Our processing of your personal data is always based on a legal basis. The legal basis for the processing follows from: The processing is necessary to pursue Flowlow's legitimate interest in e.g. to be able to offer you the best possible website experience, cf. the data protection regulation's article 6(1)(f). Your consent in cases where this may be required, e.g. for statistics, personalization and marketing, cf. the data protection regulation's article 6(1)(a).

6. Disclosure of personal data collected via cookies to third countries

In order to give you the best experience when you visit our website, we use external partners. Our business partners help us e.g. to ensure that the website functions optimally, that we can target marketing specifically to you, that the website is arranged according to your wishes and needs. Some of these business partners transfer data in third countries. This concerns, among other things, about

Google Analytics

Facebook Pixels


7. Who can I contact with questions?

If you have comments or questions regarding the processing of personal data, you are welcome to contact us at

8. What rights do you have?

According to the data protection regulation, you have a number of rights in relation to our processing of information about you:

You have the right to access and correct your information

You have the right to restrict the processing of your information

You have the right to object to our processing of your information

You have the right to transmit information

You have the right to request the deletion of your information

You can request to have your personal data deleted at Flowlow at any time. Your information will be deleted at your request if one of the following criteria applies:

You object to the processing of your personal data, and Flowlow is not obliged to process them on a different basis

The information turns out to be incorrect

No longer necessary to fulfill the purpose for which they were collected

The information has not been processed in accordance with the rules

You can read more about your rights in the Data Protection Authority's guidance on the rights of data subjects, which you can find at

  1. Complaint to the Danish Data Protection Authority

You have the right to lodge a complaint with the Danish Data Protection Authority if you are dissatisfied with the way we process your personal data. You will find the Data Protection Authority's contact information at

  1. How long do we store cookies and personal data obtained via cookies?

When the purpose of the use of the individual cookie has been fulfilled, it is automatically deleted. In the cookie declaration below you can see how long each cookie is stored at Flowlow.

There are two types of cookies:

Session Cookies are cookies that are deleted as soon as you end your visit to the website.

Persistent cookies are cookies that are stored on your device with a predetermined expiration date.

In our privacy policy, you can read more about how long we store your personal data.